Changes for Keyword Data from Google Analytics

I’m taking a break from the SEO Piece by Piece series to bring you some news about Google Analytics.

Keyword Results Data Visibility Tweaked

Google is working to increase security for its users. One new change they’re implementing involves sending signed in Google users (if you’re signed in to Gmail, YouTube, Google+, or any other Google-owned company while online) to an https version of Google Search. The “s” indicates secure server. What this means to dentists is, when reviewing Google Analytics data for your dental website or dental blog, you will no longer see individual user data about the keywords sent potential visitors to your website.

That said, you WILL still see the top 1000 keywords that people clicked to visit your site, and that’s really all a dentist needs. Don’t be scared about this change, and don’t let anyone mislead you into thinking Google Analytics will not be accurate. That’s just crazy talk.

This is straight from Google’s blog:

When you search from https://www.google.com, websites you visit from our organic search listings will still know that you came from Google, but won’t receive information about each individual query. They can also receive an aggregated list of the top 1,000 search queries that drove traffic to their site for each of the past 30 days through Google Webmaster Tools. This information helps webmasters keep more accurate statistics about their user traffic.

The Truth about Ranking Reports

I am disappointed in my industry, website design and SEO marketing, when a dentist tells me that their website host reports thousands of visits per month. Ninety-nine point  nine percent of the time, this is simply a version of the truth or a straight out lie. Most dentist websites get hundreds of unique visitors, but a few do get thousands. However, if you have a local dental practice and are getting thousands of unique visitors per month, I wonder what your bounce rate is…meaning, I wonder how many of those visitors actually remain on your site because it contains the information they wanted. You can lead a horse to water, but if he’s looking for oats…

I always encourage dentists to have Google Analytics installed on their websites because the data provided by Google is unbiased. Google Analytics is free, and everyone who owns or manages a website should have it installed. The code goes into the header of a site, so you may need an expert to place the code for you, unless you have access to your website code.

WordPress Dentist Blog Statistics

The good news is, I’ve compared WordPress site statistics against Google Analytics — we check both sources for our dentists’ blogsites — and the two seem to show similar results. No matter how many changes Google makes to its data reporting, WordPress offers a backup. It’s always wise to have a Plan B!

Need a Website, Blog, or Better SEO?

If you’d like more information about dental websites, blogs, and search engine optimization, give us a call at 972-781-8861 or email us.