Each Friday, we feature a client who recently launched a new aspect of his or her web presence. Why? So that we can congratulate our valued clients on taking their websites to the next level and to show how we work with our clients to design and execute online marketing plans to fit their unique needs and reach their target audiences.
Dr. Charles Crouch and the team at Summit Dental Group in Fort Worth, Texas, launched their brand new website over the summer. Not only is their site beautiful, user friendly, and a true online extension of their physical practice, it’s also a comprehensive catalog of the services Summit Dental Group offers — both dental and non-dental. Of course, the site boasts information about their dental care, but it also serves as a resource for Summit Dental Group’s dental assisting school and private practice partnership programs — two unique aspects of their business that they want to grow at a controlled pace while focusing on providing the high-quality service with a smile their dental patients deserve.
With MDPM’s help, the Summit team has decided to dedicate a few of their blogs each month to growing their dental assisting program and make the rest dental focused to increase their visibility in SERPs for the keyword targets (think dental services and locations) they want to be found for. So far, it’s working, and our SEO and marketing experts have partnered with Summit’s team to maximize their reach online. Eventually, it will probably be a good idea to expand the dental assisting school and private practice partnership program to their own microsites, but a landing page with valuable information gives them the web presence they need for right now.
It’s been a pleasure working with you so far, Summit Dental Group! We’re excited to watch as your practice grows in the future.