Here at MDPM Consulting, we know that dental marketing isn’t one size fits all. Dental practices and small business have different needs. So, when a potential client comes to us ready to take their online marketing to the next level, but doesn’t necessarily fall into one of our tried-and-true packages, we listen. We listen to their needs, their marketing goals, what sets their practice apart from others in their community, and so on.
That was exactly the case with Dr. Robert Browne in Prairie Village, Kansas.
Dr. Browne came to us with a beautifully-designed website, but the content and user experience wasn’t up to snuff. Not only was his website not responsive, but it was full of duplicate content that lacked any kind of personal flair for Dr. Browne, his team, and their patient care philosophy — both of which are huge no-nos in Google’s eyes and factors that will prevent a website from ever reaching the top of the SERPs.
So, we came up with a custom package for Dr. Browne in which we kept his beautiful design but built the website to be responsive and rewrote it with 100% original, clinically accurate, optimized content. We also did and will continue to do what we call an SEO cleanup , including updating meta titles and descriptions, and added a blog to the site so that we can keep it updated with fresh, crawlable, content on a consistent basis.
Don’t think SEO isn’t for you if you have a dental website that is “good enough.”