Client Feature Friday: Dr. Calcagno’s Microsite

Our favorite blogging day of the week is Client Feature Friday. Here, we have a chance to highlight our team’s hard work and introduce our readers to some of our wonderful clients. Today, we will be looking at the microsite we built for Dr. Janet Gilly Calcagno, clearbracesrochestermn.com. In addition, we’ll be discussing why she decided to add this site and whether a microsite might be a good choice for your practice, as well.

Meet Dr. Calcagno

Dr. Calcagno has the rare distinction of being recognized as an Invisalign Preferred Provider. She has helped many people enjoy a straighter smile with clear aligners. Children, teens, and adults have all benefited from treatment.

Since her site is designed to focus on a specialty of hers, she chose clear aligners. In addition to Invisalign, the site also discusses other orthodontic treatments using aligners, such as Propel. She also highlights iTero technology, which allows her to plan your treatment and to create a preview of your potential new smile.

Should You Consider a Microsite?

Dr. Calcagno offers general, cosmetic, prosthetic, and restorative services. However, since she is recognized for her work with clear aligners, and treats a number of cases using these orthodontics, this was chosen as the topic of her new site. Likewise, if you’re a general dentist who also focuses on dental implants or sleep apnea, you may also consider a microsite. In addition to attracting patients looking for these types of treatments in your area, the site can also provide an SEO (search engine optimization) boost, providing an opportunity for organic keyword placement and link building.

We can Help!

We’ve helped a number of our clients by building and maintaining their microsites. If you would like to learn more, please contact our office today!

Would you like to add a microsite? Interested in knowing if this is a good choice for your marketing strategy? Do you have questions about online marketing strategies or SEO? We can help! Send MDPM an email: [email protected], or give us a call at 972-781-8861. Talk to our team today!