Welcome again to our favorite blogging day of the week: Client Feature Friday! Today, we’re looking at the website rescue we performed for Dr. Jason D. Hutto. He had a website he loved, but it lacked several crucial elements to bring it up to Google standards. To help Dr. Hutto, our designers, builders, and writers worked with the doctor to help improve his website and eventually, his SEO rankings.
Meet Dr. Hutto
Dr. Hutto and his team provide comprehensive dental care to patients in Baton Rouge, LA. They believe in educating patients so they have a better understanding of their oral health and what it takes to maintain a healthy smile. Working with his team, Dr. Hutto strives to provide quality, personalized care to each individual patient.
Rescuing Dr. Hutto’s Website
When we began working with Dr. Hutto he already had a website and one that he really loved. However, there were a few issues we needed to address. First, his website was not responsive, which meant people had difficulty viewing it on a smartphone or tablet. Because Google actually takes responsiveness into consideration when ranking websites on a search results page, we made the site mobile-friendly and responsive.
The site also lacked local schema, which is crucial to a successful local SEO strategy. Finally, his copy was not written with SEO in mind. Fortunately, we were able to correct these issues while making sure the doctor kept the site he loved. The current site is optimized for local SEO and contains original, accurate dental copy with long tail keywords and relevant links.
Need a new and better website, or want to learn how you can become a noticeable online presence? We can help! Send MDPM an email at: [email protected], or give us a call at 972-781-8861. Talk to our team today!