Welcome once again to our favorite blog of the week: our Client Feature Friday! At the end of each week, we like to showcase one of our clients. Last week, we featured Dr. Jessica Lawson’s brand new website, and this week, we’d like to extend that feature to include the launch of her new sleep dentistry microsite! Dr. Lawson’s microsite was launched at the same time as her new main website as an extension of her online presence.
Dr. Lawson’s Sleep Expertise
As a graduate of the prestigious Dawson Academy for Advanced Dental Care, Dr. Lawson and her elite team utilize advanced dental technology and treatment options to help patients enjoy healthy, beautiful smiles. Lawson Family Dentistry also excels in specialized sleep medicine, helping patients who snore, have sleep apnea, or suffer from other sleep disordered breathing problems enjoy more restful and peaceful sleep. Through her sleep dentistry-focused microsite, Dr. Lawson is able to expound the benefits of achieving better sleep, and how her expertise can help patients find comfortable, custom solutions to their unique sleep needs.
Why a Microsite Is a Good Idea
A microsite is an excellent way for you to showcase any specific area of expertise that you would like to focus on in addition to your practice’s main website. As a vehicle for more focused SEO strategies, a microsite works in tandem with your main site, your regular blogs, your social media channels, and your overall online presence. Blogging on the microsite can further boost those benefits, giving you a significant advantage for boosting service-specific content.
Does your practice specialize in a particular type of dentistry or service? Are you pondering a microsite, but aren’t sure whether or not you should have one? Then contact us today! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!