It’s Friday, which means we want to give a special shoutout to one of our clients. We love hearing and sharing the success stories of dental practices across the country, and we’re always excited to share new tips for what you could be doing to help your practice grow. Today we’re featuring Robert M. Browne DDS, a practice in Prairie Village, KS. Dr. Browne’s use of microsites in addition to his main website help him stay organized and drive traffic to the right places. When your potential patients can quickly find the information they want, they’ll be happy and more likely to act.
Robert M. Browne DDS Uses Microsites for Aligners and Emergencies
Dr. Browne’s main website looks and functions like many dental practice websites. There are pages for the range of services offered. You can find patient forms to help you prepare for your first visit. However, Dr. Browne has also set up two microsites for minor tooth movement aligners and dental emergencies. You’ll notice that these two microsites have URLs that differ from the main site, but they look and feel very similar. Microsites help you get organized and optimize your web presence for search.
How Could Microsites Help Your Practice Get Organized?
If you’re unfamiliar, a microsite is a branded website that typically has a separate URL from your main website. The sites can share an aesthetic (design elements and layout) to help establish clear branding, but they use discreet URLs to better organize traffic. If your practice offers a service that features more information than you can include on a single page, you may want to consider a microsite.
Setting up a microsite allows you to help patients better find the information they’re looking for. It also allows you to optimize the site for search. That way, patients looking for minor tooth movement aligners are more likely to find your site.
Let MDPM Give You a Web Presence Diagnostic Check
We’re a digital marketing firm that specializes in dental practices. That means we know the industry, and we’ve picked up plenty of helpful tools that can drive new patients to your practice. Give us a call, and let us evaluate your web presence. It may be time for a new website, or maybe your practice could implement a microsite. You can contact our team by calling MDPM Consulting in Dallas, TX at 972-781-8861.