Whether your dental practice has never had a website or you’re ready for a next-generation design for your existing website, Modern Dental Practice Marketing will give you a sensational online presence. First, a few questions to get your thoughts moving down the right path…
Do you want a template site or custom dental website?
A template dental website is built from a template – like a track home. There are many designs to choose from, and customization is possible, but the blueprints aren’t negotiable. MDPM uses WordPress templates to build dental websites that include a blog. This is a strategic approach designed to optimize your overall Internet presence long term. The home page of your template dental website can be static, while the blog can reside on a page of the site. WordPress websites are a good first step. You can add a custom website to your overall marketing strategy when you’re ready, and the WordPress site can then become your blogsite. However, if you choose to never invest in a custom website, your WordPress site can be your main dental practice website forever.
A custom dental practice website is like a custom home, built to the owner’s specifications. Consider your website designer your architect. At MDPM, Rachel is our design director. She’ll interview you, then mock up two designs to get started. Then she’ll guide you through a revisions process until you find the perfect design. Simultaneously, Jill, our copy director (that’s me), will interview you about the text you want on your new website. The MDPM dental copywriting team will compose original, search engine optimized content for your new website. We’ll also consult with you on videos, photos, patient forms, and integrating your blog and social networking profiles into your new dental practice website.
Do you need a logo?
Associating your dental practice with a classy, custom, professional logo is never a bad idea. A logo is a symbol that people will mentally connect to your dental practice. Practical application of a logo includes: office signage, business cards, letterhead, patient forms, give away items, advertisements, mailers, social profiles (Facebook), website, blog, etc. If you plan to grow your practice, investing in a logo should be the first step in your overall marketing plan. Everything you develop afterward, then, can reflect your brand.
Do you need a blog?
Yes. A dental blog will: 1) help your site rank higher on Google; 2) allow you to stay in constant contact with your subscribers; 3) set you up as a community expert on health and dentistry; 4) give you wider Internet presence; 5) provide you with a library of original articles written exclusively for your practice; 6) give your patients access to extensive information on dental conditions, services, and technology; 7) feed informative posts to your Facebook fan page; 8) give your team an outlet to disperse news and information about your practice, patients, and community; 9) give you a microsite, if you so chose; 10) make you seem tech savvy.
Do you need a Facebook fan page?
It’s free, and it certainly can’t hurt. Neither can a Google Places page, a Merchant Circle profile, and local listings on sites like Topix. All of these profiles about your dental practice only widen your influence on the Internet.
Do you need a Twitter account?
Not necessarily. If you already tweet and plan to engage in your dental practice Twitter account, then by all means, sign up now! However, most dentists don’t have the desire to learn and keep up with Twitter. And I have yet to hear any dentist claim that Twitter was his/her key to success.
Do you need a newsletter or email blasts?
Yes. Staying in touch with your patients is a great way to encourage recall attendance. In addition, newsletters and email blasts can be sent to friends, family, and coworkers – which means increased potential for more new patients.
When will I have time for all this?
You can do all of this yourself. Or you can hire someone to handle Internet marketing in your office. Or, to get the best bang for your buck, call Modern Dental Practice Marketing. Our reasonably priced custom dental websites, template sites, blogsites, copywriting, graphic design, social media integration, videos, newsletters, and email blasts are just what you need. Best of all, the MDPM team of experts will handle everything for you. While you practice dentistry, we’ll built your brand and manage your marketing program.
Call Jill today at 972-781-8861 for more information, or email [email protected].