The Exclusive: Custom Dental Marketing Management

Does your dental practice need a marketing manager?

For the dental professional who prefers to outsource all marketing, MDPM offers a program that includes blog posts, social networking integration, weekly SEO evaluation and strategic targeting, Google Places management, reputation management, and telephone consulting, as needed. You will have your own marketing consultant and copywriter, focused solely on your business 40 hours per month, under the direction and management of MDPM. You will enjoy freedom from the responsibility of human resources, benefits, payroll, payroll taxes, and management of your marketing specialist.

How does the plan work? We call it The Exclusive, and it starts with a consultation about your in-office and Internet marketing.

Step One: Strategic In-Office Marketing Plan

  • Branding consulting
  • Complete marketing plan and goal setting
  • 12-month agenda
  • Staff training
  • In-office promotions
  • Event consulting
  • Testimonial acquisition
  • Referral programs
  • Monthly consulting call

Step Two: Strategic Internet Marketing Plan

  • Weekly marketing plan that your MDPM content manager executes
  • Editorial calendar for publication
  • Weekly SEO review & revision
  • Targeted backlinking strategy
  • Targeted Social Networking strategy

Also Included

  • Website & email hosting
  • Website updates as requested
  • Custom blog posts 3x/wk
  • Monthly patient e-blasts with data tracking
  • Social networking management
  • Google places management
  • Reputation management
  • Ad negotiation with publications
  • Print marketing consultation
  • New copy to website
  • Press releases
  • Articles
  • Backlink development
  • After-hours calls by appointment
  • Staff training as needed

Step Three: Measure and Revise

Throughout the process, we will measure and revise your marketing strategy, both for your in-office and Internet plans. Along with our extensive experience in dental marketing, we use the following measurement and strategizing tools for hard numbers and gauging success:

  • Google Analytics
  • Google Webmaster Tools
  • WordPress Analytics
  • Google Adwords Keyword Tool
  • Facebook Insights
  • MyEmma Email Tracking Data

Don’t let marketing your dental practice take the back seat, or your new patient numbers will suffer! Call MDPM today at 972-781-8861 to discuss the future of your practice. We’ll pave the way for your success in 2013!