Regular emails to patients, not too many and not too few, can work to improve your brand impressions and, ultimately, patient retention. With the proper software, your emails can feature a quick-add button to post the email content to Facebook, Twitter, LinkedIn, or to send it by email to a friend. This means, that email could be the message in a bottle that lands you some new patients.
Cost Effective Patient Communication
With an email newsletter and email blast service, you won’t have to spend time and money designing, printing, and mailing paper newsletters. Besides, do people really read their mail any more?
A Custom Service for Your Unique Office
Modern Dental Practice Marketing Consulting’s e-News service provides you with quarterly newsletters, featuring 5 custom written articles that will appeal to your target market. That’s custom articles, written by a dental copywriter just for your practice. Other e-communication services don’t offer this level of customization. Your articles might include patient education, health and wellness tips, interviews with your office staff, a quiz about the history of dentistry, or your favorite family recipes. Your patients will know that you took time to compose the newsletter for them, and you didn’t send them some stock dental newsletter that isn’t pertinent to their lives. Then, on the in-between months, we’ll send your patients an e-blast with just one article. The e-blast is a great opportunity to share upcoming community events, give kudos to the high school football team, or announce a special offer or promotion. With the e-News service, you will communicate your custom message and brand to your existing patients once a month, consistently.
Data for Targeted Marketing
In addition to saving you money, earning you patients, retaining patients, and being personal, your MDPM Consulting e-News will provide data about who opened your emails, what links they followed, whether they shared the newsletter and where they shared it. It will also keep track of opt-outs and opt-ins. Have new patients? Just send us the updated spreadsheet, and we’ll make your distribution list current. We can review the campaign data with you to determine what’s working and what isn’t, as well as which of your patients are opening and sharing your newsletters.
Dental Marketing Experts
Want to discuss your e-News situation? Need help with marketing? Call MDPM Consulting today at 972-781-8861 or email [email protected] We’ll provide a complimentary one-hour marketing consultation to review your current marketing strategy and online presence.