Dental Website Design & Competitive SEO

To compete in today’s world, dentists need a comprehensive online marketing strategy. Why? Past generations of dentist could count on the local newspaper and yellow pages to effectively market their services, but these media are quickly becoming archaic. Newspapers and phone book companies have filed bankruptcy and continue to rework their model in an effort to stay afloat. In contrast, the Internet has rapidly risen to become the pinnacle of effective marketing.

The Total Dental Practice Marketing Strategy

Google owns over 90% of the market share for search engines and 95% of the market share for mobile searches. This means, most of your potential patients turn to Google, either on their personal computer, smartphone, or tablet, to find a dentist. To compete, you need a website, but that’s not all.

How Google Indexes Dentists’ Websites

Google has complex algorithms that scan every dental website on the Internet. The algorithms determine a website’s credibility and relevance to certain keywords. All you need to know is how to compete. So, here’s the secret:

  1. Become an expert.
  2. Widen your reach.
  3. Maximize your SEO.
  4. Take a bird’s eye view.
  5. Constantly increase your presence.

MDPM is Your Dental Website, Blog, and SEO Manager

Running a dental office and personally treating patients monopolizes a dentist’s time. Busy dentists need a reasonably priced, highly effective service to build and maintain a strategic online marketing campaign. To promote your practice, Modern Dental Practice Marketing will:

  1. Make you an expert.
    By composing original, information content for your dentist blog and website, our dental copywriters will make Google recognize you as the local expert for the dental services you perform.
  2. Widen your reach.
    In addition to building and managing your website, blog, and microsites, MDPM will claim or create, then manage, your Facebook page, Google Places page, and, if you so choose, your Google+ and Twitter accounts. We will post to your social networking profiles each time a new blog is published.
  3. Maximize your SEO.
    Backlinks are an important part of search engine optimization for dentists’ websites – but equally important to an SEO strategy are keyword integration, rich headings, original content, amount of content on a page and overall, social networking integration, and much, much more. MDPM recognizes and implements all current SEO strategies to keep Google engaged and rankings high.
  4. Take a bird’s eye view.
    Even the best dentist’s website is not the end-all for internet marketing. A comprehensive strategy includes every instance a dentist is mentioned online. We have helped our dentists respond to negative patient reviews, claim or eliminate incorrect Google Places listings, update local listings, and correct errors in their listings. While we cannot solve all issues, we know how to address those that can be changed.
  5. Constantly increase your presence.
    Blogging is key to constantly high rankings. Here’s why: Google considers blogs to be news, and news is indexed more frequently and with greater priority than regular webpages. If you write a blog now, it should show up on Google within 24 hours. If you write a webpage now, it may not show up for 30 days or more. How often should you have the MDPM dental copywriters blog for you? Daily if you want optimal results. Three times a week is adequate. If you do nothing else, blog at least once a week to boost your website’s SEO.

http://www.youtube.com/watch?v=sXhMs8H2v5A

Call MDPM Today for Your State-of-the-Art Dental Website, Blogs, and SEO

MDPM serves dentists and dental management companies with comprehensive Internet marketing, including dentist websites, blogs, microsites, social network profiles, and search engine optimization. We will partner with you to become an extension of your marketing arm, and you’ll reap the benefits of an excellent online presence. Call 972-781-8861 or email us at [email protected] today for a complimentary overall Internet presence analysis.