Does your dental practice website have a page that features published articles, news clips, and books published by your doctors and team members? If not, it should! We are in the process of compiling archives for our own “Media & Publications” page here on the MDPM website. See our new page here. Along with patient testimonials, a webpage touting your published works is a great adjunct to any online dental marketing strategy.
Do you dream of being the Dr. Oz of dentistry? One of the advantages of Internet marketing is that you can quickly position yourself (and your team members) as an expert in your field of expertise. Adding a page to your website is just one way to start sculpting your expert status.
In addition to sharing a sampling of your published works on your dental website, blogging can give you expert status. Whether the purpose of your dental practice blog is marketing through SEO or providing information to potential and current patients, there’s not any reason in the world that you can’t also leverage your blog to promote yourself as an expert. MDPM writes and posts optimized blogs for our clients. As an adjunct to our SEO-focused strategy, we encourage dentists to send us their own posts. We can then translate the submission into an optimized blog, as well as an article to submit to online distribution sources. The blog post may be picked up by a large publication, local newspaper, or (at the least) read by your potential patients.
To add more power to your post, MDPM can send the text in an email blast to current clients (you provide the email list). We can further enhance your exposure by developing a press release about your expertise and submit it to local news stations and publications.
Don’t be shy about your accolades. In the professional world, those accolades can build your future — only if they’re marketed properly.
For more information, call Jill at 972-781-8861 or email [email protected].