Do dentists need live chat?

dv1992005No. It’s that simple. If a potential patient wants to call you, it’s just as easy to dial a phone number as it is to engage in a written conversation with an online chat. Also, who answers chats? Not dental professionals. So what, exactly, is the point? Live chat sounds helpful, but it’s really a waste of marketing dollars, as is telephone number tracking on your website.

If you like the idea of a chat on your website, implement the technology, but assign someone in your front office to answer the chats. Also, don’t rely on a telephone answering service for after-hours calls.

For more tips about Internet marketing, or for a personal consultation and complimentary website review, call MDPM Consulting today at 972-781-8861.