Did you know, Yelp! has had multiple lawsuits from dentists who cannot get untrue, bad reviews removed from their Yelp! profile? My advice is, don’t get mixed up in that mess. Instead, ask patients to review you on Google+ Local, where you can respond to reviews quickly and effectively. You can also work with Rate a Dentist, Demandforce, or another private review service that has your best interests at heart. Even better, put your positive patient reviews on your own website and blog!
According to Neilsen Research, 92% of global consumers trust earned media, meaning word-of-mouth referrals. Nielsen also tells us that 70% of online consumers trust online testimonials and reviews. We know that word-of-mouth is certainly has best return on investment of any type of advertising or marketing. It costs the advertiser nothing and yields loyal customers. Online testimonials and reviews (virtually the same things) are the modern word-of-mouth. In all states except Texas, dentists can use patient testimonials in their online marketing efforts. I recommend funneling testimonials through your website and blog, and also using video testimonials on your sites and on a YouTube channel. In public relations, you need to guard yourself. Reputation management, the term coined to describe overall management on online reviews, is PR, and you need to approach it as such. Respond to negative reviews promptly and with a smile.
For more tips about Internet marketing, or for a personal consultation and complimentary website review, call MDPM Consulting today at 972-781-8861.