While it varies from practice to practice, many dental offices, along with other business, experience a noticeable dip in the summer. Between vacations, taking time off, or due to the oppressive heat in much of the country, people don’t make it to appointments or may avoid scheduling them. If you have a summer slump, what can you do to entice patients and new leads to stop by?
Add New Content
Your content marketing strategy should continue unabated, no matter what time of year it is. Adding new pages and blog posts can give Google the opportunity to crawl and index your pages, increasing the likelihood of a higher spot on search results page for dentists in your community.
In addition, remember that your blogs should be catered to your patients and the issues that concern them. Why not have a blog on teeth whitening before a vacation? How about ways to safeguard smiles over the summer, encouraging patients to drink more water and to be aware of the dangers sports drinks can pose for smiles? Remember, new and well-written content is a vital component of your SEO strategy.
Consider a Summer Special
Have you recently run a special or discount? If not, create one for the summer. Perhaps a deal on teeth whitening or on initial checkups and cleanings? You can also use these as an opportunity to garner reviews, offering entry into a drawing or a gift card for a cup of coffee for hose that leave reviews.
Remind the Parents!
Don’t forget the parents! Remind them that the summer is a great time to schedule a checkup and cleaning for their little ones without worrying about school or extracurricular activity conflicts. Have blog posts and social media statuses to gently remind them that you’re available to help their family maintain healthy miles!
Do you have questions about adding content or starting a new campaign? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!