You know what’s great about content marketing? No matter what changes Google makes to their algorithms, no matter what updates or tweaks occur, you’re good. After all, original and well-written content with a local focus will offer what users need, and therefore, Google will tend to direct people to these sites. As a dentist, this strategy can offer a number of benefits. In today’s blog, we’re going to look at a few frequently asked questions about a content marketing strategy.
Frequently Asked Questions About Content Marketing
Question: Should I be blogging?
Answer: Yes! Blogging provides a steady stream of new and original content for Google’s bots to crawl and index, which can help improve rankings when people search for a dentist in your community. You can also inform people about changes at your office, promotions, or important dental health tips.
Question: Can I use template content?
Answer: We always urge our clients to avoid templated content. Since Google looks for original copy, having the exact same copy as dozens of other sites means dismal rankings on a SERP page. While the topics may be the same, the way you phrase them should always be different.
Question: Should I be sharing my blogs on social media?
Answer: Absolutely! Share your new blogs, any updates to your website, or just fun content about the community. People then like, share, or comment on your content. Google will take notice of an active social media presence, and being active will also introduce your practice to a wide circle of people.
Question: Should I incorporate links and keywords in my copy?
Answer: Yes! Local long tail keywords and a solid link building strategy are essential for getting the most out of your content. After all, if you live in FakeTown, USA, you want a search for “dentists in FakeTown” to bring you up as one of the first results on the page. If you have any question about SEO and content marketing, then please give our team a call.
Do you have questions about content marketing? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!