You’ve heard of mobile-first, which started when Google decided to place priority on websites with mobile-friendly designs on search engine results page. But have you hard of “voice-first?” As more and more people use smartphones, more and more people are becoming reliant on voice search technology. In fact, Alexa and similar technologies have made voice search part of one’s home. How do you prepare your context for a voice-first world?
Know What People Search For (And How They Search)
When people relied on mainly desktops and laptops, they searched using shorter queries, such as “city dentist.” Now that more people use smartphones, and voice programs, they rely on longer queries posed as questions. For example, “Where do I find a dentist in city?” For your long tail keywords and your headings, we recommend using how, what, why, where, and when. These can help connect voice searches to your dental practice.
Schema markup is code that tells search engines what’s on your page and what your website is about. Adding schema markup is essential for improving SEO and preparing your website for voice search. As more and more people become comfortable with these programs and use them, schema markups will become more vital for a successful marketing campaign.
You should also make sure your copy is original and makes use of local SEO, including organic keywords and link building. Make sure your contact information is the same across the board, from your website to your social media and Google My Business page. The same goes for your hours of operation. You can also add keywords to the URL, use H1, H2, and H3 headings, and add image descriptions.
We can Help!
We can create original copy, add schema, and help prepare your website for the vice-first world to come. We can also offer SEO tips and help you maintain an active social media presence. If you have any questions, then please contact us today. We would love to hear from you!
Would you like to learn more about optimizing your website content for voice? Ready to expand your online marketing plan and grow your practice? We can help! Contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!