When you build your practice, you pay close attention to the colors you use and agonize other the design choices. After all, this is a patient’s first impression of you, right? While we do believe dentists should put plenty of effort into their office, remember that the website is actually a potential patient’s first impressions. As such, special attention should be placed on its design. In today’s blog, were going to look at seven graphic design elements that go into a web design.
Color is a huge part of your design, so don’t be afraid to break out the color wheel. Darker colors, such as greens and blues, can convey a sense of calm. Brighter colors, such as oranges and reds, offer a sense of excitement. Knowing this can help you decide what color choices to make.
Lines can be integral to your completed website’s look, or used in the design process to help with the layout. With lines, you can imply movement, offer stability, or even direct a user’s eye to certain parts of the page.
Shapes can convey mood. For example, squares and rectangles can offer a sense of security and strength, while round shapes, such as circles and ovals, offer a sense of calm and peace. You can also use geometric shapes with clear boundaries, or organic ones with less defined boundaries or proportions.
When we talk scale, we mean the relationship between the different aspects of your design. You can use size of certain images or words to help people enjoy an intuitive experience. Using with line and color, this can help “guide” the patient across the page.
If a design is too dark or too light, then you have trouble reading text or navigating the site. You need contrast, juxtaposing lighter and darker elements.
When you take the alignment of your text and the typography used, you can create a sense of flow. You don’t want a patient scanning the page to find text and parse it out, you want the experience to be intuitive. Text alignment is a key part.
Don’t be afraid of space. In the 90s and early 2000s, designers feared space and filled every possible nook and cranny with links and text. The end result was a busy and hard to navigate webpage. Now, we know that empty space prevents a cluttered esthetic.
Do you have questions about using the elements of graphic design? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!