We’ve already discussed this subject a couple of times in our blog this year, but we would like to reiterate how to write blogs, and run promotions, for the holidays. This is a great time to reach out to your community and attract new patients. Do you have any holiday promotions in mind? Remember, if you need any suggestions, we’re always here to help!
Discounts and Specials
Dental practices often run a holiday special. You might offer a discount on whitening or other cosmetic services, since people may be interested in brightening their teeth before their next office party or holiday get together. As a dentist, you know the services that your patients are most interested in. You can create specials aimed at your community to hopefully attract new patients. You can also encourage the people who utilize your specials to leave reviews, by using our “Have a Cup of Coffee on Us” campaign.
Once Thanksgiving is over, people are going to be looking for gifts and stocking stuffers. Consider creating a list of products, such as electric toothbrushes, rinses, or other dental hygiene items, that you feel confident in. Parents may be interested in items that will help improve the oral health of their children, or make taking care of their teeth fun – especially in light of the excessive candy consumption that happens during this season. Share this list on your blog or at the office.
When you come up with a promotion, blog about it! Your blog is an excellent way to spread the word. As your patients like, comment, or share, a greater pool of people in your community will see your specials and offers. You can use blogs to remind people that they can use their 2016 benefits before they expire, or make an appointment for January to use their 2017 benefits. If you need help with blogging or holiday promotions, our team can help. We have experience, knowledge, and even a free social media kit at your disposal.
Need a new and better website, or want to learn how you can become a noticeable online presence? Do you have questions about online marketing strategies or SEO? We can help! Send MDPM an email: [email protected], or give us a call at 972-781-8861. Talk to our team today!