We’ve been talking a lot lately about redesigning a website or building a new one. But what if you need to highlight a specific service? In some cases, adding a microsite, or more than one, can be beneficial for your dental practice. Let’s look at the potential benefits of adding a microsite.
Redesign and Microsites
You should redesign your website very three years. Your main website’s goal is to highlight all of your dental treatments and give potential patients an idea of the gull range of your treatment options. They should also come away with a good idea about your approach to dentistry. However, a microsite doesn’t have to cover the full range of your procedures. Instead, the entire site is dedicated to one area of your office. For example, we’ve had clients build them to cover sleep apnea or dental implants. Some clients have also added multiple ones and even blog on these sites to help rankings and SEO.
What Makes Your Practice Stand Out?
If you want to start attracting more patients for specific services, such as dental implants, then you need to highlight those services with a dedicated site. Every dedicated site we create will be custom-made and include local SEO to help ensure people looking for these specific services in your area will find you easier. We will also design the microsite to look similar to your main one as well.
We can Help!
While sometimes adding a site can be beneficial to a practice, others may not actually need them. We can look at your practice and ask questions about the kind of patients you want to bring in. We can then help you decide whether or not your practice needs one. If you want to move forward with one, our team will begin working with you to ensure your custom-made website looks beautiful, reflects your dental philosophy, and outlines the specific service you want to focus on.
Do you have questions about microsites? Looking for new ways to improve your online marketing strategy? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!