Of course, the answer is a resounding yes. But why is originality so important when it comes to your website? As we mentioned in Friday’s blog, there are companies that literally provide template content for websites, including webpages and even templated websites. What’s the danger in using these? Do they really have a negative impact on SEO?
Even if you offer the same services as the practice down the street, that doesn’t mean you both need the same content. Google’s bots will crawl and index your website. If it has the same copy as others, this will negatively impact your rankings. Google places priority on well-written and original webpages and blog posts. They know that websites employing original pages and blog posts will most likely provide better services to users looking for a dentist. Copy and pasted template content will do you no favors and may cripple your online marketing strategy.
We know that blogs will often cover the same topics multiple times. However, that doesn’t mean you should repost older blogs or simply copy similar content. As with webpages, reusing copy on your blog can impact your rankings. You can absolutely cover the same topics multiple times, just don’t use the same copy!
We can Help!
We that between seeing patients and running a practice, you simply don’t have time to write webpages and blog posts. Instead, consider working with a reputable marketing company. MDPM Consulting employs a team of copywriters to help create original content for our clients, including blogs, newsletter, articles, and website copy. We will create pages tailored to your specific office. We can cover your services and ensure the copy reflects your approach to dentistry. If you have any questions or concerns, or if you would like to discuss creating pages for your website and blog, then please give us a call.
Do you have questions about adding webpages and blogs to your website? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!