Sharing content on social media can direct attention to your practice, including upcoming promotions or changes to your office. We feel this is a very important part of your SEO and online marketing strategy. But why do we need to share content and in addition, does it matter what time we actually post content on our social networking pages?
The Importance of Social Media
Why do we recommend social media for dentists? Well, when patients follow you, you can share content with them. As they like and comment, Google will take notice of an active presence and this could have an impact on your rankings. In addition, this is also a way to stay in contact with patients, letting them now about changes at your office, new treatment options, or to remind them about checkups and cleanings. If they share, like, or comment, they people in their friends list can see your posts, introducing you to a new group of people.
When to Post:
- Facebook: Studies show that Friday afternoon (when we’re at our happiest, after all, it’s the weekend) and over the course of Saturday and Sunday, are the best times to share content.
- Twitter: Surprisingly, Twitter posts tend to be retweeted and replied to most on Wednesdays, particularly in the evening, as people are often looking for ways to pass he time on the evening commute home.
- Instagram: Posts here tend to do better on Mondays and Thursdays, at the hours of 2am, between 8am and 9am, and after 5pm.
We can Help!
We have a free social media kit for clients with a monthly SEO package. You can schedule your posts, selecting the time and date they will hit your pages. In addition, our team can do this for you as well. If you have any questions about social media and SEO, then please contact our office today.
Do you have questions about your social media strategy? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!