As a dentist, you have a website in order to stay competitive. After all, the days of relying on billboards and yellow page ads have passed. However, in order to stay competitive with your site, you need to be mobile-friendly. Otherwise, your lack of mobile-friendliness could have a negative impact in user experience.
The Importance of User Experience
User experience refers to a person’s experience on your website. Should they find the site difficult and annoying, this is a poor experience. However, a site that is easy to see and navigate offers a positive experience. This is why being mobile is so important.
The Dangers of Being Non-Mobile in a Smartphone World
Now, a majority of people searching on the web use a smartphone or tablet. The desktop and laptop are no longer top dog. Have you ever seen a non-mobile site on your phone? You have to clumsily try and adjust the screen with your fingers, clicking in pages and links is difficult, and often nearly impossible. You, like everyone else, give up after a few seconds. Imagine someone is looking a dentist in your community. They find two places, you and someone with a mobile-friendly site. Who do you think is getting that appointment?
Now, you may not know if your website is mobile-friendly, but you can check. Visit the site on your desktop, then your phone. On your phone, you should see a stripped down version. For example, the navigation is hidden behind a icon, typically three lines. You don’t have to adjust your scree at all. If you see a smaller, cramped version of your desktop version, then you may need an upgrade!
We can Help!
We can look at your dental practice’s website to see if you need to go mobile. If so, we can see if this means an update or if you would be better served with a brand-new site (you should be redesigning every three to five years).
Does your website need an update to compete in a smartphone-dominated landscape? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!