Odds are, at some point in your day you will use a voice program, whether that means Siri, Cortana, or Alexa, Echo, or Google Home. As these programs become more advanced and commonplace, more and more people will be relying on them to search online for everything from restaurants to dentists. Does your website need to be ready for voice search?
How Do I Get My Website Ready?
Don’t worry, if you’re a client of ours then you’re already prepared. Otherwise, you need to focus on content. With the increased use of smartphones and voice programs, people have changed how they search. Instead of relying on short keywords, like “Dallas dentist,” people instead use long tail keyword phrases, which are typically phrased in the form of a question. They ask the device:
“Where can I find a dentist in Dallas?”
“What causes a toothache?”
“Why does my jaw pop?”
As a result, the headers and content on your webpages should also implement who, what, where, and how into long tail keywords. We already do just that with blogs and webpages. You also need to make sure your website is mobile-friendly. Google is now placing a greater priority on mobile sites with their mobile-first indexing approach. Being ready for smartphones means your website is easier to navigate and read on a device, and also improves SEO, boosting your ability to be found when someone searches for a dentist in your community.
We can Help!
If you aren’t sure if you’re voice ready, or about mobile-friendly website design, then contact MDPM Consulting today. We can schedule a consultation at your earliest convenience and take a look at your website. We can see if any changes are necessary and if so, discuss possible redesign options. Let us help you improve your marketing plan and your website, preparing you the continually changing world of dental marketing.
Do you need help with voice search? Ready to expand your online marketing plan and grow your practice? We can help! Contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!