Once you’ve built your practice and debuted your new website you may think your marketing work is done. However, you could be ignoring a key component of a successful online marketing strategy: social media. Connecting with people via social networking sites can help SEO, improve reputations, and interest people who could potentially become future clients. How do you get started with social media?
Social Media and SEO
Search giants such as Google and Bing take many things into consideration when ranking pages and websites, including social media. If you have content on social networking sites that is being shared, commented on, and liked, it shows satisfaction with your services and helps solidify your reputation as a reliable source of accurate information. You can then potentially rank higher as a result. In addition, social networking also offers a means of requesting and garnering more reviews and testimonials, important aspects of an online marketing strategy.
You also have a chance to boost your local SEO. Social networking platforms allow you to check in to certain locations. Doing so associates your posts with your area, which helps improve your local SEO.
Connecting With Your Audience
How well do you know your audience? As a dentist, or any business owner or manager, you should know who is coming through your door. You should also take note of the most frequent questions or concerns they bring to you. Implement this into your social media strategy! Address common questions, discuss new discounts or specials, acknowledge holidays or special events. By connecting with your audience they, in turn, may:
- Be more likely to visit your office
- Tell their friends and family about you
Social Media Kit
Does all of this seem intimidating? Do you feel too busy to handle social network posts, set up accounts, and engage with clients online? Then you may consider a social media kit. If you carry a monthly SEO package, we provide monthly posts and statuses tailored to various platforms. Even if you aren’t carrying a monthly SEO package, the kit is available to the public for $99.
Interested in the social media kit, but not sure where to start? Already receive the kit, but want to learn how to use it to its fullest potential? Ready to take your web presence to the next level? Give us a call at (972) 781-8861, or shoot us an email at [email protected]. We’re here to help!