With the end of the year quickly approaching, you need to start thinking about what changes you’ll make to your dental website in 2018. If you currently have a non-mobile site, do you need to redesign and update your site before the new year? What are the benefits of a mobile-friendly dental website?
SEO Benefits of Going Mobile
Have you ever heard of mobile-first indexing? This refers to Google’s policy of giving websites with a mobile option a higher position on a search engine results page. If you still have an unresponsive website, this can mean you almost immediately obtain a lower ranking when someone searches for a dentist in their area. As you can imagine, this can have a negative impact on your ability to gain new leads and help your dental practice grow.
People Prefer a Responsive Site
Google started the policy because now, more people use a smartphone to search online than either a desktop or a laptop. As a result, a policy based on improving user experience means a policy that rewards responsive websites above others. After all, if you’ve ever stumbled on a site that isn’t mobile-friendly on your smartphone, you now how difficult navigating it can be. In fact, most people will simply give up in a matter of seconds and look for another site, and consequently, another dentist.
We can Help!
Not sure where to start? Let us know! We can assess your website and see if you need a redesign to make your dental practice mobile-friendly. Right now, we’re actually running a free promotion. Whether you’re a client or not, we will take a close look at your website and your online marketing strategy and create a free action item list of steps you need to take to improve SEO in 2018. Remember, MDPM Consulting is here to help, so give us a call!
Do you have questions about mobile site design? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!