Your website design is very important. After all, people won’t find you by hitting up the phone book and giving you a call. No, instead they’ll hit up Google and find your website. That first-time introduction between them and your website can influence whether they ever step through your door. The colors used in your design can have a major impact. Should you rely on warm or cool colors? How does shade alter a person’s view of your site?
What are warm colors? Warm colors include reds, yellows, and oranges. These can excite the user or indicate an active office environment. Our clients with younger patients, such as pediatric dentists, tend to prefer these tones for their websites.
Blues and greens are referred to as cool colors. For practices aimed towards adults or seniors, these may be preferable color schemes. They can imply your office fosters a calm and relaxing environment.
What Combinations Should I Avoid?
You should always balance the shades you use between warm and cool. Otherwise, a scheme could be too bright or too dark, making the website look poorly designed or making it difficult to read. We also suggest our clients avoid pure black (dark grey looks better to the eyes) and neon (because you’re a dentist, not a Lisa Frank folder). Also, and we can’t believe we have to say this, but don’t do Christmas colors. We’ve mentioned before how this combination is not only hard on the eyes, but is also reminiscent of a classic 1980s horror villain.
We Can Help!
We have very talented designers on our team. They understand how to create a website that is attractive to the eyes and contains intuitive navigation. They understand color and other aspects of design, and will help create a site that accurately reflects your practice.
Interested in website design? Looking for a unique and custom-made website? Do you have questions about online marketing strategies or SEO? We can help! Send MDPM an email: [email protected], or give us a call at 972-781-8861. Talk to our team today!