At MDPM Consulting, we pride ourselves on being honest and upfront with our clients, especially concerning the benefits– and yes, even the occasional limitations–of search engine optimization. However, many of our clients have been taken advantage of in the past from other companies with less than reputable SEO tactics. If you’ve lost money on poor search engine optimization strategies, or if you have been penalized because the company you used employed black hat tactics, don’t give up on SEO, yet. Instead, arm yourself with the tools to protect your company and your website.
Protect Yourself and Your Company
Instead of simply hiring a company and calling it a day, why not take steps to educate yourself regarding the ins and outs of search engine optimization? Even if you’re already one of our clients, there’s nothing wrong with learning more about SEO on your own. A few tips include:
- Contracts: Rather than make a verbal agreement or simply shake hands, have a contract drawn up delineating what you expect the company to deliver, and for what price. You can save yourself a lot of headaches. For one, less reputable companies may balk at the request, which will help you weed out poor choices. In addition, you will be protecting your investment.
- Understand Algorithm Changes: Whenever Google releases an algorithm update, such as Penguin or Hummingbird, the SEO game changes. Keep up with these changes! This will allow you to better understand search engine optimization techniques, as well as spot a company that is behind the times or employing black hat tactics.
- Use Tools: The Internet is an excellent resource for information on SEO, especially if you know where to look. Moz.com, raventools.com, searchenginejournal.com, and searcheengineland.com all provide resources on algorithm changes, successful online marketing strategies, and more.
If you have any questions about search engine optimization, or if you’ve had experiences in the past that have left you skeptical, contact us. Our team is ready to answer your questions, address your concerns, and develop a plan that’s tailored to you and your individual practice.
Want to learn more about search engine optimization? Can’t decide what strategy is right for you? We’re here to help! Call MDPM Consulting today at 972-781-8861, or Email us at:[email protected].