Penguin, Possum, Fred, and Phantom: what do these names have in common? They are the names given to recent algorithm updates at Google. In fact, since Google is less and less likely to let people know about updates, “Fred” has become the catch-all name for any changes people notice. For those with SEO strategies, this can be stressful. What if these changes mean your strategies won’t work? Well, we believe that you don’t really have anything to worry about from Fred or any of these updates, provided you have a content-based strategy.
Focus on Content
Every Google update, whether focused on filtering fake news, improving local searches, or targeting poor link building strategies, has one focus in mind: user experience. They want to direct people to the most relevant results for their searches and to do this, they look at content. Likewise, if you as a dental website owner work hard to ensure your website contains quality content, none of these changes should have a negative impact on your rankings. You should make sure you have consistent and accurate NAP information (name, address, phone number), pages that are original, well-written, and contain relevant links and long tail keywords, and a mobile-friendly site. These are just a few examples of how good candidate can translate into better overall rankings.
What can I Do to Improve Content?
To improve your content strategy, you can:
- Add pages, but make sure they are relevant to your services, original, and well-written
- Add a blog, with new posts completed weekly
- When creating pages or posts, know your audience
- Share changes and updates on social media
- Look at redesigning your site every three to five years
We can Help!
Not sure where to start on improving your content marketing strategy? Do you need help with creating and adding content to your site? Then let us know! MDPM is here to help, with a team of writers and graphic designers ready to assist in improving your dental website.
Do you have question about improving user experience? Then let us know so we can help! Send MDPM an email at: [email protected], or give us a call at 972-781-8861. Talk to MDPM Consulting today!