Lately, we’ve been talking a lot about the copy content of your website, such as blogs, link building, and keyword placement. However, since many people do, in fact, judge a book by its cover, you should be aware of how important graphic design is for your website. A good design can ensure that your site is attractive and easy to navigate, which can mean users are more likely to view you as a professional and someone they can trust with their oral health. Understanding, and employing, graphic design elements is important!
The 7 Graphic Design Elements
- Color: Last week, we covered how color can impact your design. Warm colors offer excitement, while cool colors suggest a calm, pleasant atmosphere. You may remember the color wheel from your elementary art classes. The color wheel is your friend, and an excellent guide for choosing contrasting and complementary colors to create a unique and pleasing palette for your website.
- Line: Line can be used to direct a user’s eye to a particular area, or to convey movement and action. You can also use line to imply stability, or to create a controlled sense of chaos. Even if the lines aren’t visible in your final design, they can be essential for creating the website and ensuring an orderly, attractive layout.
- Scale: Scale refers to the size relationship between your different design elements. You can change the scale of words or images to highlight important aspects of the site, or to guide the viewers eye to a particular area. Used in conjunction with line and color, scale can help create an intuitive experience.
- Shape: You can use geometric shapes, with clearly defined boundaries, or organic shapes, which have no defined proportions or boundaries. Shapes can be used to create a sense of positivity (such as more rounded shapes) or a sense of security (squares and rectangles).
- Alignment: Particularly in text or typography elements, alignment can ensure your page has a sense of order and flow.
- Contrast: Juxtaposing light and dark elements can ensure the copy is easy to read and that the website isn’t too light or dark, because either option could make the page difficult to read and navigate.
- Space: Don’t fill every empty space on your website. If you do, the webpage can appear too busy or cluttered. Leaving space can lead to a more streamlined appearance.
Interested in how graphic design elements can improve the esthetics of your website or microsite? We can help! Send MDPM an email at: [email protected], or give us a call at 972-781-8861. Talk to MDPM Consulting today!