Finally! A reputable, well known source outside of Google is telling businesses that content marketing is king. In Mikal E. Belicove’s Entrepreneur Magazine blog post, “Why Content is King,” we learn about a report that surveyed 400 marketing pros to find that “twice as many B2B (business to business) marketers employ content marketing as they do print, TV and radio advertising.”
Yes, the survey focused on B2B, but I have to tell you, one of our high-end, very busy dentists in a large metropolitan area told me this week that his dental blog has surpassed his dental website in referring new patients to his practice. Another reported an average of 20-30 new patients per month because of online marketing efforts that include blogging.
Definition of Content Marketing: The use of original content to foster lead veneration, brand recognition, and to generate new business.
Definition of Original Content: Any text, photos, videos, or research that is unique, meaning it does not exist in its exact form on any other website.
Content Marketing for Dentists
As far as we can tell, and from what our clients (in the US, Australia, UK, and Canada) tell us, MDPM is one of the only (if not the only) content management firm that caters solely to dentists and dental industry professionals. Our dental copywriters ghostwrite original blogs, articles, press releases, website text, and social networking updates for dentists.
Why You Need a Dental Content Management Company
Dentists, like all medical professionals who hold a state license, are subject to rules and regulations regarding marketing. In addition, the information presented by a dentist or to promote a dental practice must be accurate or the dentist will lose credibility with his/her patients and peers.
Modern Dental Practice Marketing is a boutique dental marketing firm that specializes in content management first and foremost, but also graphic design and Internet marketing. We understand dentistry, dental marketing, dental patients, graphic design, search engine optimization, and Google. You need us.
Many dental website companies offer a “free website analysis.” We don’t. Instead, we offer a free Internet presence analysis. Call us today at 972-781-8861, or email us, to find out how your overall Internet presence, from your website to your brand to your SEO, could be improved.