A lot of work goes into creating and maintaining a good website. For that reason, many practice owners are hesitant to make changes or updates, even years down the line. However, a website isn’t a building, it isn’t carved in stone and for good reason. Online, the world moves even faster and what was top-of-the-line just three years ago can seem dated now. Do you have questions about updating your website?
Frequent Asked Questions About Updating Your Website
Question: How often should I update?
Answer: We recommend every three to five years. However, we do look at a number of factors when deciding if a website needs a complete overhaul or a few minor updates. Basically, does it provide quality content for Google’s bots to crawl and index? Is it mobile-friendly? Can people easily navigate the site to find contact information? Is the site esthetically pleasing to the eye? An outdated one will often be a “no” on two or more of these factors.
Question: Should my new site be mobile-friendly?
Answer: Absolutely. Now, more people use smartphones and tablets to search online than desktops or laptops. When a site isn’t mobile-friendly, it is difficult to view and navigate on a phone and as a result, people will simply leave, costing you a potential lead.
Question: What happens if I hang onto my old site?
Answer: If you were looking for a dentist and you found an incredibly outdated website, how confident would you feel in their services? Unfortunately, most people absolutely judge a book by its cover online. An outdated design may lead people to believe the dentist and the treatments offered could be outdated as well.
Question: Can you help?
Answer: Absolutely! We can take a look at your site and see what, if anything, needs to change. Remember, we have a team of talented technicians, graphic designers, and copywriters to help create a brand new or redesigned dental website for your dental practice.
Does your dental website need an update or redesign? Then let us know so we can help! Send MDPM an email at: [email protected], or give us a call at 972-781-8861. Talk to MDPM Consulting today!