Do you currently blog for your dental practice? For many dentists, there simply isn’t enough time to write blogs. We understand your time constraints! But, we also know that writing and posting blogs can offer your practice a number of benefits, from rankings to reputation management. We feel to gain the most from your online marketing strategy, you should be blogging.
Frequently Asked Questions About Blogging
Question: How does blogging impact SEO?
Answer: When you write and post blogs regularly, you provide Google with new material to crawl and index. As a result, your website can often obtain a boost in rankings. In addition, each post is an opportunity to build links back to your website and place local keywords organically, further boosting search engine optimization (SEO).
Question: Can my posts help my reputation?
Answer: When a person visits your website, your blogs can help showcase your expertise by addressing common questions and concerns, explaining treatments, and even communicating changes and updates occurring at your office. This can help you stand out from other doctors in your area.
Question: How often do I need to post?
Answer: There is no official number, but studies have shown that the optimal amount is 4 times a week, 16 times a month. However, we have clients who blog more and receive positive results, as well as some that post less. The main focus should be on creating original and well-written blog posts. This is what Google looks for when directing users to a website.
Question: Should I be sharing them in social media?
Answer: Absolutely. Social media is a unique way to stay in touch with your clients and, hopefully, reach other people in their circle. In addition to blogs, you should also share any changes to your office, fun facts, or information on deals or specials. We can help with our free social media kit.
Would you like to learn more about the benefits of blogging? Remember, we have a team of talented copywriters on hand to assist with content creation. We can help! Send MDPM an email: [email protected], or give us a call at 972-781-8861. Talk to our team today!