When you’re brainstorming ways to generate new leads and fill up your office’s appointment calendar, it can be easy to focus on the external: How are you marketing your practice? Are you using online marketing materials or print? Are you targeting the right audience with your marketing? When you focus externally, you can end up missing a huge opportunity internally. Your staff is one of your greatest assets when it comes to generating new leads. By pulling from your pool of existing patients, your team can easily generate new referrals internally.
Existing Patients Tap Into the Audience You’re Trying to Reach with Marketing
You can spend a lot of time, effort, and money trying to target and reach the right audience with your marketing materials. You can meticulously manage your online reputation to ensure that potential new patients hold you in high esteem. The best tool for referrals, however, is your current client base. Your existing patients already like you and hold you in high esteem. If they can refer others to your practice, you’re more likely to convert those new patients.
Have Your Team Check Incoming Patients for Potential Referrals
Your current patient roster may already be full of potential patients. If you see someone whose spouse is listed as an emergency contact, but that person has never been in him or herself, there’s a potential referral! If one of your patients has a child that may be home from college seasonally, that’s another referral. Have your team check the patients they are going to see for the day. If they identify a family member that could use a checkup, have that team member follow up with the patient.
This method requires very little work from both your team members and your patients. Of course, you’ll want to take caution with family history. You definitely don’t want to bring up a divorced spouse or a deceased relative.
Work with MDPM Consulting for More Referral Tips and Techniques
While MDPM Consulting specializes in website building and content creation, we’re also incredibly familiar with the dental industry. We want to help your practice generate leads with all of the techniques available to you. Learn more about all of the ways in which MDPM Consulting can help your practice book more appointments by calling our Dallas, TX office at 972-781-8861.