Google now holds around 70% of the search market, and while this is less than in the past, more people than ever are using Google. If your goal is to entice people to visit, revisit, share, and bookmark your website or blog, you’re on track with Google and will be rewarded in search engine results pages. I recently took some time to review some YouTube videos featuring Matt Cutts, a respected Google expert. He has some great advice on SEO, and I’ve summed it up for you in this article.
Spam is Still Bad
Matt tells us that black hat web spam will continue to be thwarted via Penguin updates. In addition, advertorials that affect PageRank will be funneled out. Google wants PageRank (a score given to a site based on incoming links) to be natural, not spammy. To do this, Google will deny value to link spammers. On a side note, I personally think that this could be an issue with self-authored articles, PR, and guest posts that link back to your website. MDPM Consulting will evaluate this in coming months and make changes to our dental website SEO strategies as necessary.
Google Helping Webmasters
Matt also says that Google wants to communicate better with webmasters of medium and small sized businesses. This is good news for us, because MDPM Consulting’s client dentists’ websites are hooked up to Webmaster Tools, so we keep an eye on how Google indexes and evaluates our sites. Matt tells us that if you’re an authority in an area, which dentists are, and you provide the original information Google wants, Google hopes to give you more credit so that your site can do better in search results. The search giant vows to provide more concrete details to webmasters for diagnosing site ranking/indexing issues through Webmaster Tools.
Best Ways to Fuel Incoming Links
These are tidbits from another Matt Cutts video. He shares some great ideas to generate incoming links. The bottom line is, good content and being part of the online community will help your reputation online, and ultimately get you the incoming links, rankings, and traffic that bring in new business.
- In your original content, don’t use controversy all the time. People will begin to hate you and pay less attention to you. Humor and originality are good alternatives.
- Show up in forums and answer questions. Provide good information to generate genuine links to your authority-authored content.
- Original research is always good. Just a bit of research on a subject can provide new information, which can ultimately earn you links from related websites.
- Newsletters are good, because they can drive traffic.
- Social media is different from forums. Participate in conversations there; get to know the people who can become your advocates and promoters.
- BLOG! Establish yourself as an authority. There is no excuse not to have a blog these days. A blog is your online business card, your profile, use it to build your reputation online.
- How to articles are great, and they are prone to generate incoming links. Remember, long-tail keywords are as important as links – don’t just focus on links.
- Site architecture is very important. Can your site be crawled, can your pages be bookmarked? Make linking to your site and blog posts easy. Problems can also be identified in Webmaster Tools.
- Make videos. Doing the work once can benefit you long termhttp://www.youtube.com/watch?v=MkLFlaWxgJA&feature=share&list=TL1wG_FjcaCJ8
Dentists and SEO
If your website needs better SEO, and you’re ready to provide Google with the clinically accurate, unique content it asks for, then it’s time you call MDPM Consulting. Our dental copywriters and web developers understand dentistry, dental patients, and Google. We’re here to build or revamp your website so that you can enjoy an excellent online reputation, higher Google rankings, and more new patients. Call us today at 972-781-8861, or email [email protected].