Whenever Google makes a change, even a slight one, people start to worry about how this will impact their website and their SEO (search engine optimization) strategy. Just yesterday we blogged about some activity with Google’s algorithm that seemed to imply major changes took place, maybe even the fabled roll out of Penguin 4.0. Today, we’re going to look at some small changes Google made to their search engine results page (SERP) layout. While the changes were short lived, there’s a chance we may see them again soon.
Changes to Google’s Desktop SERP Layout
If you performed a search earlier today, you may have noticed the SERP layout looked a lot like the mobile version. Each result was in a card form, only lacking the shading included in the mobile version. In addition, a local search actually brought up three results instead of the normal two pack. The number of results per page remained the same, but there was room in snippet portion for up to 20 more characters.
How Does This Impact You?
At the moment, there appears to be no big changes, especially since these alterations are no longer visible. However, should Google decide to go back to the card layout, you may have a little more room for descriptions in your search results. We will continue to stay on top of any changes being made and will inform you if they have an impact on your SEO strategy.
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