As you may know, Google offers a gaggle of services, free of charge to you and me. One such service is Google Alerts, which we’ll refer to as GA in this article. GA allows you to monitor all content indexed by Google, based on keywords you provide.
For instance, have you ever wondered if you are being talked about on the web? Set a GA for your name, and you’ll be alerted via email when Google indexes your name anywhere on the web. Other good terms to set GAs for include:
- All variations of your name
- Your business name
- Competing dentists or practices
- “Health” and your city
- Any patients you’d like to keep tabs on
- Organizations you’re involved with
- Your spouse’s and kids’ names
- Your city plus “dentist”
- Any news topic you’d like to keep up with
- Your website and blog domains
Blogs and Google Alerts
Are your blogs being indexed? Simply set up a Google Alert to find out for sure.
How Google Alerts Works
You can refer to this help article to learn more, but the gist of it is, to set up Google Alerts, login to your Google account. If you don’t have one, create a free account. Then go to the Google Alerts homepage and enter a search query. Choose the type of result you want, how often you’d like to be alerted, how many results you’d like, and the email address you want to receive alerts. Simply hit the button marked “create alert,” and you’re all set. You can also manage alerts from this page, so you can delete or alter alerts you’ve already created.