In an effort to increase appointment numbers and attract new patients to your practice, it can be easy to forget some of the simplest ways to fill up your calendar. Your existing patient base already holds you in high regard and appreciates your service. Don’t forget to attract the patients you already have. Sometimes it really is as simple as sending out a reminder. Patients may not want to commit to an appointment six months in advance as they’re leaving your office, but they still want to keep their teeth healthy. Remind your patients to use their insurance benefits before they lose them at the end of the year.
What Tactics Are You Using to Stay on Your Patients’ Radars?
The first step you’ll want to take is evaluating which tactics you’re currently using to remind patients to schedule their appointments. Do you make phone calls to registered patients? Do you send out personal letters or emails? Remember that any resources you put toward this tactic will have a far higher return on investment than advertising resources. These are patients that already use your business; they just need a friendly reminder. Many of our clients utilize social media and their websites in addition to direct communication to help get the word out. You’re likely to find that your patients are happy to have the reminder!
Framing These Appointments as “Use it or Lose it” Creates a Sense of Urgency
When you convey the importance of using insurance benefits before the end of the year, it will help your patients take action quickly. As a dental patient, you wouldn’t want to miss out on any benefit that you’d already paid for, would you? Making that point clear — in addition to the value to overall health that regular appointments and cleanings have — will help your patients take action and make an appointment right away.
Work with MDPM for More Tips to Keep Your Schedule Filled Up
We’re a digital marketing firm dedicated to dental practices across the country. MDPM Consulting helps practices keep their calendars full by creating custom marketing materials, websites, managing online reputations, and sharing successful tactics from our partners! If you’d like to learn more about how MDPM Consulting can help your practice, contact our Dallas, TX office at 972-781-8861 today.