Blogging is an excellent way to improve SEO, providing Google’s bots with plenty of new material to crawl and index. You can also provide potential patients with examples of your expertise in dentistry. But for many, choosing a topic can be daunting. If you or a staff member are handling the blog, how do you choose appropriate topics?
Who is Your Audience?
Who do you target your services to? For example, if you offer children’s dentistry, you need content that addresses parental concerns and questions, showing them you can provide the calm, gentle care their little ones need. If your patient base mainly consists of adults or seniors, then you want blogs tailored to their concerns. Knowing your audience is essential, because this will inform multiple aspects of your online marketing strategy, from your blog topics to your social media posts to the content on your website or microsite.
Being Clinical Without Being Dull
Now, for many professionals this is the challenge. Your content needs to be clinically accurate, but you shouldn’t have posts so dry that they dull readers. You have to strike a balance. Remember, these aren’t for your colleagues. These are for people that may have only a passing familiarity with common dental treatments or the need for preventive care.
Tips to Shake Things Up
Once you choose your topics and master the ability to write interested, accurate content, you want to avoid falling into a routine. Writing about the same topics, which you invariably will do, can make things repetitive for both you and your readers. Fortunately, by changing your formats, you can shake things up. Try FAQs, quizzes, or lists. Also, make sure that when you tackle similar topics, you don’t reuse old blogs or copy and paste content, this could actually hurt your rankings.
We can Help!
If you don’t have the time to maintain a blog, we completely understand! As a practice owner, you have plenty on your plate. We have a team of copywriters on our team that can create unique content that reflects your practice and your patient base.
Do you have questions about blogging and writing good, original posts? We can help! We have talented graphic designers ready to help you create a unique website. Send MDPM an email at: [email protected], or give us a call at 972-781-8861. Talk to MDPM Consulting today!