Blogging is a great way to help with your SEO while also providing important information to your patients. With that in mind, how do you choose the right topics for both educational and SEO purposes? Let’s talk about how to choose the right topics for your patients.
Who Makes Up Your Patient Base?
First, who are your patients? Every dentist has a specific set of services and hopes to attract a specific type of client. A periodontist wants to see people who need treatment for gum-related problems or missing teeth, and a dentist specializing in sleep medicine would love to have more patients in need of sleep apnea treatment. The goal of your online marketing strategy, which includes blogging, is to make your practice attractive and easy to find for the patients that need your treatments. In order to do so, you need to know exactly who your practice is geared towards.
What Information Do They Need?
Once you know your audience base, you need to focus on the information they need. What are the common questions your patients ask? What information do you wish they had before they visited? Answering these two questions is a great way to start choosing the right topics and keywords for your dental blog. In addition, feel free to also do a few blogs every month on the community itself, highlighting special events, as this could be a great way to improve local SEO.
We can Help!
Do you need help blogging? We understand that as dental professionals, you and your team may not have the time to write quality posts. Fortunately, we have a team of dental copywriters that are ready to help! We can create custom content for your blog and website, written specifically for you and you practice. If you have any questions, feel free to contact us today at the number or email below and schedule a consultation.
Do you have questions about choosing the right blog topics? Looking for new ways to improve your online marketing plan? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!