Search engine optimization can help your site land in a higher spot on a search engine results page. That’s the goal, for people looking in your community for your services to find your website. In order to do this, there are a number of strategies that can be implemented. One involves adding new content to your website, but what should you be adding?
Have you recently added a new treatment? Do have an issue or question that patients routinely deal with or ask about? These are examples of content for new pages you can add to your site. Each time you add a page, Google will crawl and index the page, which can help improve rankings. Now, just adding pages as a way to improve SEO without focusing on content can have the opposite result. You need to make sure each page is original, well-written, and relevant to your practice.
Once way to regularly add new pages is with a blog. When you blog, you provide shareable content that your patients can like, comment on, or share on Facebook or Twitter. Again, Google will also crawl and index these posts. Blogs allow you to provide answers to common questions, showcase your expertise, and lead potential patients to your website. Keep that in mind when deciding what to blog about! Knowing your audience is always key.
We can Help!
Do you have questions about writing new pages or blogs? Then give us a call! MDPM Consulting employs a team of writers and designers to help create new pages or blog posts. They will work with you to ensure the pages we create reflect your practice and your approach to dentistry. If you have any questions or concerns about content marketing, blogging, or copywriting, then please give us a call. Remember, MDPM Consulting is here to help!
Do you have question about adding new content to your website? Then let us know so we can help! Send MDPM an email at: [email protected], or give us a call at 972-781-8861. Talk to MDPM Consulting today!