How long do you think it takes for someone to click away from a site with bad design, poor navigation, or that is non-responsive to mobile? A minute? 30 seconds? In reality, people can leave your site in as little as three seconds. However, by taking steps to improve user experience, you can increase the likelihood of someone sticking around, checking out your copy and hopefully, making an appointment.
Watch Your Navigation
In the past, a websites navigation menu was extensive, filled with multiple pages. Now, people prefer to avoid a labyrinth. Instead, in 2017 more practices and businesses are embracing a simpler navigation strategy, using as little as five or six pages at the most, with either a hidden menu or a very concise menu bar at the top of the page. In addition, make sure your NAP information (name, address, phone number) is easy to locate. You should also make sure your NAP info is the same across your website and social media pages.
Be Ready for Mobile-First Indexing
Google is now moving toward mobile-first indexing, which will award websites that are mobile-friendly with better ranking positions. By making your website mobile-friendly, you not only help your SEO, but you also make the site more user friendly. Patients can then see and navigate your site easily on a smartphone or tablet, which people now use more than desktops or laptops when searching online.
Pick Appropriate Color Palettes
We discussed this recently! Basically, your website’s color scheme can say a lot about your practice. Warm colors indicate excitement, while cool colors suggest a more relaxing environment. What do you want your design to say? In addition, you should take care to avoid neon shaes, or schemes that rely too much on either cool or warm colors only, as your headers and copy could become difficult to read.
Interested in making sure your practice’s website is user friendly? We can help! We have talented graphic designers ready to help you create a unique website. Send MDPM an email at: [email protected], or give us a call at 972-781-8861. Talk to MDPM Consulting today!