According to a 2016 presentation by Pull Digital Managing Director Chris Bullick, 88% of customers will look at online reviews before going to a business. That doesn’t just mean restaurants or stores, but dentists and health services as well. As a dentist, having positive reviews available for potential patients to see is essential for SEO and a successful online marketing strategy!
Online Reviews and SEO
Google knows that a company with a plethora of positive reviews provides users with excellent service. In their pursuit of doing the same, their algorithms will direct people to these sites over ones with few positives one, or none at all. After all, we tend to read these before we decide to visit a location. As a result, having patients write about their experiences on your Facebook or Google page are essential for enjoying higher rankings when someone looks for a dentist in your city.
Encouraging Positive Testimonials
What can you do to gain more of them? First, try simply asking! As a patient checks out, having your staff remind them how important feedback is for the practice. You may be surprised at how willing they will be to help. There is one thing you should never do however: Don’t write fake reviews. As tempting as this may be, Google will be able to differentiate a genuine one from one your staff as put together.
We can Help!
For example, we can offer our “Have a Cup of Coffee on Us” campaign. We provide a sign for you to display in your front office. The sign offers a $5 Starbucks gift card in exchange for a review on your social media or Google pages. Many of our clients have had great success with is promotion, as people tend to prefer a smaller, immediate reward to a larger potential one, such as being entered to win a drawing.
Would you like to learn more about reputation management and SEO? Ready to help expand your online marketing plan and help your practice grow? We can help! Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!