Often, when a dental practice debuts their website, they give little thought to who they are creating content for. Focusing purely on keywords and other SEO strategies, and less on content, can actually end up hindering your growth. Fortunately, we can help with a few tips on creating audience based content.
Who Do You Want to Make an Appointment?
You know your patient base better than anyone. Who do you want to make an appointment? What type of patient are your services geared towards? Do you offer pediatric care? Do you mainly focus on adult dental care? Do you offer periodontal care? Each of these will require very different copy, keywords, and marketing strategies. Knowing who you want in the chair can help you focus on creating custom content. From there, you can decide which keywords and links will be the most appropriate.
What Do They Need?
Now that you can picture your audience, what do they need? Think about the most common questions they’ve asked you. Think about the issues you wish they were more aware of. Write these down in a small list. Now, you have a starting point for your blog and website copy. You know what kind of keywords to implement. After all, patients will Google a dentist by location, or by the services they need or the questions they have. Knowing what they need, and having a local SEO strategy, can make them more ley to find you in an online search.
Should Your Copy Be Updated?
Is the copy on your website and blog pretty generic? If so, don’t worry. A website isn’t a statue carved in stone. Your dental site should evolve and change as your practice grows and changes. If you think your content needs an update, then give us a call. Right now, MDPM Consulting is offering a free promotion, in which we look at our current site and create a free list of action items needed to improve SEO in 2018.
Do you have questions about creating audience based content? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!