Local SEO is essential for a dentist. People don’t look nationwide for a dentist, they tend to Google one in their community or in a nearby city. Implementing a local SEO strategy can help improve rankings when people search local. In today’s blog, we’re going to look at four different ways to improve your local approach to search engine optimization.
Yes, your keywords should definitely include your services, but also your city. You can include mentions of your location in a call to action at the bottom of each page, or in the headers of your page. Long tail keywords (typically in sentence form, using how, what, where, and why) that mention location can be a major boost. But make sure your keywords fit in your text organically and limit them to three to five mentions per page, you don’t want to be punished by Google for keyword stuffing.
Each blog you post is another page of content for Google’s bots to crawl and index, a process that can help your rankings climb. When you blog, you use call to actions that mention location, as well as other keywords related to your services, which can be a major search engine optimization boost.
Google My Business
You should definitely have a Google My Business page. If you haven’t claimed yours, we can help. Make sure the information on your Google My Business page is accurate and the same as your website and social media pages. As you can probably assume, Google tends to reward sites that have one.
Your social media pages again allow you to interact with your community, reaching out and staying connected to patients and their friends, and also sharing content related to your community, being more active not only helps SEO, but can help more people in your town consider you when choosing a dentist.
Would you like to learn more about local SEO? Ready to expand your online marketing plan and grow your practice? We can help! Contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!