How Does Color Impact Your Website’s Design?

There’s a lot to consider when choosing the right design for your new or upgraded website. What photos should you use? Does your logo stand out just enough on a webpage? One of the most common concerns, however, is which color or combination of colors looks best and sends the right message to your website’s visitors? The truth is that there is no one-size-fits-all, generally correct answer to choosing the right design colors. In fact, along with most other elements of your website, the colors you choose should be carefully selected according to the message you’re trying to send and the audience that you’re trying to reach.

The Right Colors Send the Right Message

The colors we perceive influence us in many imperceptible ways. For instance, warm colors, such as reds, oranges, and yellows, can generate feelings of enthusiasm, and are therefore used to attract the attention of younger audiences to deliver a more enthusiastic message. By contrast, cooler colors, such as blues and greens, can invoke a more relaxing and comfortable feeling, and are therefore better suited for sending calming reassurance to older website visitors and potential patients.

How to Choose the Right Colors and Design

Your targeted audience and the content of your website’s message are parts of a larger whole that constitutes your overall SEO strategy. To help ensure that your website’s design accurately reflects your business or practice, we tailor every element of it, including color choices, to deliver the right message to the right audience on every page.

If you are ready to build or rebuild an optimized, responsive, and attractive website, but aren’t sure where to start or how it should look, then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!