How Google Algorithm Updates Affect Internet Marketing for Dentists

Google owns 65% of the market share for search engines, with other, smaller companies vying for the remaining percentage. For this reason, experts look to Google as the primary tool to measure the success of a website, blog, and overall Internet marketing strategies.

As dental marketing experts, the MDPM crew stays in touch with Google’s changes. You see, Google’s team changes its algorithm regularly. The algorithm is the brain that chooses how websites rank in Google’s results pages (search engine results pages or SERPs). When changes are made to the algorithm, our MDPM SEO research folks see those changes reflected in the ranking data we record each month for all of our clients.

Keeping up with Google is a job within itself. This year, Google plans to roll out 500 different changes. That’s about one and a half changes per day! We can’t look at the changes in this way, though. Instead, we focus on the big roll outs that contain multiple changes, as well as groups of smaller roll outs.

Right now, we’re looking at one of the recent big roll outs, called Panda, and the many smaller changes that have rolled out since Panda. A list of questions were posed by Google to help Internet marketing gurus determine the criteria that help boost a website’s or blog’s rankings. The only industry with implicit mention is the health industry, with the question: For a health related query, would you trust the information in this site?

In short, the Google questions covered topics like: quality, originality, depth of ideas, trustworthiness, knowledge of the topic, grammar/spelling issues, solid data and reporting, an unbiased approach, and whether a reader would feel good recommending the resource to a friend.

Whether you write and manage your own dental website, another company manages it for you, or you’re an MDPM client, it’s important that you understand, Google sees your Internet contributions as information, not marketing. If you want your domains to rank high on Google’s SERPs, you must provide original, quality content, and you must update your dental blog and website regularly.

For more information on this topic, contact Jill at 972-781-8861 or email [email protected].