Everyone who owns a website receives emails about bigger, better, and cheaper search engine optimization. I’ve run a successful dental website company for years, and every single day I get emails about how “Mark” or “Sally” can make my website rank higher on Google because of their highly successful technical SEO team in India. As a matter of logic, why would an American-based company outsource a website to a foreign nation, where the language, culture, and entire way of thinking differ from that of the target market (the patient)?
Dentists should be wary of foreign companies, particularly when it comes to copywriting. The American Dental Association and state dental boards hold dentists to strict standards for advertising. Violations of the advertising guidelines could jeopardize your dental license. But regulations aside, your image is reflected in your website, and grammatically poor website text will compromise your reputation with peers and potential patients.
Culture and professionalism are important, but still, you may wonder if Indians do SEO better than Americans. The answer is no. Google is Google, and the rules are the same across the globe. Great SEO starts with original content and solid metadata. And never forget that you get what you pay for…
Original Copy & Metadata
Google tells us that original, informative text sets the stage for high rankings. Google is an information resource. By feeding this mega company well written, originally composed information, you’re basically growing their product at no expense to them! The more quality product (content/information) you provide to Google, the more Google will reward you with high rankings, which translate into greater traffic and, ultimately, more new patients.
Another important factor that informs Google about your site’s information is metadata. With three main components (title tags, description, and keywords), metadata describes your website with tags and text in the code. Title tags are the title of each page, and keywords are important components. Description is the short blurb that describes a page, and keywords aren’t necessary. The title tag and description show up in Google search engine results pages, called SERPs. Meta-keywords aren’t read by Google, but Bing and Yahoo still consider meta-keywords in SEO rankings. Google prefers to pull keywords from live, on-page text, so your original content, as described in the previous paragraph, needs keywords in headings, body text, and hyperlinks.
Build a Reputation
Consistently high rankings for a wide range of keyword phrases require hard work, but time is also important. As your website gains respect from Google, it will earn higher rankings. Let MDPM Consulting help you gain higher rankings on Google. Call Jill today at 972-781-8861, or email us at [email protected].