On Friday, we took a look at the importance of running a summer promotion. Today, we would like to take a closer look at one specific aspect of a practice: children’s dentistry. Many of our clients offer care for children of all ages, and the summer time is a great opportunity to highlight this aspect of their practice.
Take Advantage of Summer Break
During the school year, parents have a number of conflicts when trying to schedule a visit to the dentist, such as work, school, and numerous after-school activities. However, during the summer kids are no longer in school and have less on their plates. When you blog or share posts on social media about summer break, be sure to point out how now is the perfect time to schedule a visit without children missing school, falling behind, or other conflicts getting in the way. If you offer later hours or weekend hours, be sure to mention so, as this can definitely make scheduling visits easier on parents.
Specials and Promotions
To get families in the door, try offering specials and promotions. As we discussed in our previous blog, cosmetic specials, such as teeth whitening, are a great draw for adults and teens. For parents you may try a different approach. You may find success with preventive visit promotions, such as discounts on checkups, cleanings, dental sealants, or fluoride treatments. Highlighting the benefits for the health of little smiles can remind parents how important these routine visits can be.
We can Help!
Do you need help with creating or promoting a new special? Looking for ways to highlight your approach to children’s care during the summer months? Then let us know! MDPM Consulting is here to help, whether you need assistance with SEO and content, or promotions and specials. Give us a call or send an email today!
Do you have questions about SEO or dental marketing? Looking for new ways to improve your online marketing strategy? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!