We sometimes have clients ask us how necessary an active social media presence is for a dentist. After all, do people really turn to Facebook or Instagram to learn about a practice? Even though people are spending 50 million fewer hours on Facebook, your practice still needs to have an active social network!
How Social Networking Impacts SEO
Google takes a number of factors into account when ranking websites, including content, mobile-friendliness, and yes, an active social media presence. Companies that are active and respond to people on these accounts may appear as more involved and more likely to address a user’s needs. In addition, the presence of reviews on these accounts is also a major factor. Outside of SEO, when looking for a new business, don’t you always check out what people are saying online? Having reviews on your Facebook and Google pages are essential for your reputation management.
Reaching Out to Your Patients
When you share content on your pages, whether related to dentistry, your community, or even an upcoming holiday, people will share, comment, or like what you post. In turn, that introduces your content to people in their friend group. You not only stay in your current patients’’ minds, but you’re also introduced to new people organically.
We can Help!
As you can see, staying active on social networking accounts is an important factor in helping your practice grow, maintain current patients, and attract new ones. However, we understand that few offices have enough spare time for their dentist and staff to operate these ages. To help, we have a social media kit available for free to our clients carrying a monthly SEO package. Each month, they receive a kit with posts and pictures that can be posted a few times a week. To learn more about our free kit, please give us a call or send us an email today!
Would you like to learn more about operating a successful social media strategy? Ready to help expand your online marketing plan and help your practice grow? We can help! Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!